Kyoungmin Lee
Marketing & BI Analyst
Campaign Performance · Customer Analytics · Dashboards
MS Business Analytics & Artificial Intelligence
@ University of Maryland, Expected Dec 2026
About
I build the dashboards and reporting that show whether marketing actually worked.
At Intellian Technologies I cut manual data entry 75% and benchmarked 6 competitors in Python for 3 recommendations to the Marketing Director.
First place in a graduate database competition: SQL across 210K records, 4 Tableau dashboards. Separately, I found 14% of accounts drove 69% of expected customer value.
Co-authored a paper published in the Journal of Retailing and Consumer Services (Elsevier, 2027).
Looking for marketing analyst, BI analyst, and data analyst roles starting January 2027.
Skills
Data & Programming
Python (pandas, NumPy, scikit-learn, matplotlib)
SQL (joins, aggregation, window functions)
Google Sheets & Apps Script
Analytics & Modeling
Customer Segmentation & Lifetime Value (CLV)
A/B Testing & Experimental Design
Campaign Performance Measurement
Regression & Time-Series Analysis
Visualization & Reporting
Tableau
Power BI
Advanced Excel (pivot tables, VLOOKUP, forecasting)
Dashboard Development & Reporting Automation
Google Analytics 4 (GA4)
Research & Business
Market Research & Competitive Analysis
Consumer Behavior Research (SPSS)
Data Quality & Validation
Education
Master of Science in Business Analytics &
Artificial Intelligence
University of Maryland, Robert H. Smith School of Business
Fall 2025 - Dec 2026
GPA: 3.67/4.0 · Terrapin Scholar
Bachelor of Business Administration &
Bachelor of Arts, English Literature (Dual Degree)
University of Seoul, South Korea
Mar 2020 - Aug 2025
GPA: 3.86/4.0 ·
Valedictorian Scholarship · Dean's List
Study Abroad (15 Business Credits)
University of North Carolina at Pembroke
Aug 2022 - May 2023
Marketing Strategy
Simulation 14% of accounts drove 69% of expected value
Fraud Detection & Data Analysis
1.49M records in Python, 23% model improvement
Warehouse Optimization
450% increase in projected profit
Public Transit Performance Analytics
1st Place · 210K records in SQL, 4 Tableau dashboards
Marketing Intern
@ Intellian Technologies
75% less manual data entry ·
6-competitor benchmark in Python
Marketing Analytics
Research Assistant
@ University of Seoul
30+ public firms · time-series analysis · 40% faster pipeline
Adobe Student Ambassador
@ Adobe
Student-facing content and campus campaign execution
Marketing Research Assistant
@ University of Seoul
Published in Journal of Retailing and Consumer Services (Elsevier)
Marketing Consulting Fellow
@ Beauty Holiday Inc
$5K–$20K cost model · presented to 6 business owners
